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Why Do You Need to Start Using a Custom CRM?

Posted On May 20, 2018

What is CRM? It’s the initial of Customer Relationship Management and it refers to a system that manages and eases the deal between companies and customers, improves the work efficiency and helps sales persons close more deals.

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Why Using AdWords While There’s SEO?

Posted On April 29, 2018

If you’re stuck between using AdWords and paying for ads or doing your SEO appropriately for free, then, you absolutely need to read this article. Here, ICONS will show you why you need to pay for Adwords to start playing in the competition.


The 5 Most Used Free SEO Tools that You Need to Know

Posted On April 16, 2018

Search Engine Optimization is essential for your online business as it’s how you can get a high organic rank in the search pages and fortunately, there are some free SEO tools that will help and guide you during the SEO strategy.


How to Make an Effective Teaser Campaign?

Posted On April 03, 2018

The teaser campaign is one of the most successful types of campaigns which has got used frequently recently due to its effective impact as it teases the audience to search for the purpose of the campaign and what product or service it’s marketing for. Teaser campaign depends on tackling the features of the product, the logo or the slogan in case it was mysterious, etc. without showing the real provided product or service.


Guide to Facebook Ads Dimension (Images)

Posted On March 13, 2018

Previously, we’ve tackled the Different Types of Facebook Ads Objectives and in this article, we’re going to tackle the Facebook Ads Dimension and the required specs.


3 Notable Event Marketing Examples

Posted On March 08, 2018

Event marketing is a way of advertising that brands and companies use to promote their business by sharing and celebrating international events with their audience. In digital marketing, brands aim to increase the engagement between them and their audience by using event marketing. Here, ICONS will present 3 outstanding event marketing examples of the “International Women’s Day”


Different Types of Facebook Ads Objectives

Posted On March 01, 2018

As a business owner or a digital marketer, you ought to be conversant with the different types of Facebook Ads Objectives and know which type fits your or your client's needs. Here, ICONS will tackle some of the most used Facebook Ads Objectives


Spread Brand Awareness via Facebook Marketplace

Posted On February 14, 2018

Recently, Facebook has revealed a new ad feature that might make it a great competitor for Amazon, it’s “Facebook Marketplace”. How does it work? And how your business can benefit from such new feature? Here, ICONS is going to tackle these details.

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Buyer Persona vs Target Audience

Posted On February 05, 2018

Defining the buyer persona before running the campaign -even if the budget was less than normal- will definitely help you to reach the audience that is looking for your product or service to buy.


Negative Keywords Can Save You Money

Posted On January 10, 2018

Negative keywords are simply the keywords that are not relevant to your campaign. So, excluding such keywords from your ads will prevent your “not target” audience from seeing your ad and thus they won't click on it and cost you money in vain.


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